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With return of ‘Report a Problem’ on App Store, Apple invites public to help fight fraud

Apple is making a change to its App Store by returning the “Report a Problem” link to App Store product pages across iOS 15, iPadOS 15 and macOS Monterey devices. The link offers an easy way for users to report issues they’re having with an app, including whether it contains offensive or illegal content, or whether it was attempting to scam consumers out of their money. Apple had removed the consumer-friendly “Report a Problem” button from the App Store years ago, possibly to its detriment. New reports have suggested that many of the top apps are scams costing consumers millions and Apple has even been questioned by Congress over the situation.

The button’s return was spotted earlier this week, but Apple didn’t officially announce it until today.

The company says the new feature is currently available in the U.S., Canada, Australia and New Zealand, and will make its way to other markets over time. (Technically, however, the feature isn’t new — a button like this used to be a key feature in the App Store’s early days.)

The button appears only on apps consumers have installed.

When clicked, consumers will be able to select from options like “Report a scam or fraud” and “Report offensive, abusive, or illegal content” at They will also be able to report issues with free apps that don’t include in-app purchases.

Apple’s App Review, Discovery Fraud and Live Moderation, and Financial Fraud teams will investigate these reported problems for signs of fraud, manipulation, abuse and other violations of the App Store Review Guidelines, Apple says. They will then reach out to developers to resolve the issues they uncover. There is no mention of any sort of immediate financial relief offered to consumers, however. Consumers still have to request refunds from this page as a separate process.

App Store scams have become more obvious, egregious, and, in many cases, more profitable since Apple shifted to the subscription model years ago. Almost immediately, bad actors took advantage of built-in tools to trick consumers into subscriptions, leading Apple to release new guidelines aimed at catching developers attempting to use “dark patterns” or other deceptive measures in their subscription apps.

One developer, in particular, Kosta Eleftheriou — who filed a lawsuit against Apple over revenue lost to scammers — has been making it his mission to highlight some of the worst scams on the App Store.

In addition to the scams that impacted his own business, where a rip-off of his Apple Watch app reportedly scammed consumers out of millions, he’s also uncovered scams that ended up making headlines because of how bold or disastrous they were for the end users. This included a crypto wallet app that scammed the user out of his life savings (~$600,000) in bitcoin; a kids’ game that actually contained a hidden online casino; and a VPN app that was scamming users out of $5 million per year.

Eleftheriou tells us he’s now looking into another case of App Store fraud, which he expects to publish soon, where a developer with millions of app downloads has been raking in tens of millions in revenue.

Eleftheriou’s work has raised questions about how much Apple has invested in fighting App Store fraud. After all, if a single developer can uncover scam after scam in his free time, why can’t the world’s most valuable company?

In fact, Eleftheriou even built a system to help him dig up the scams more easily. Called “Bunco Squad,” his tool offers a dashboard that displays an app’s metrics — like ratings, reviews, downloads and revenue, among other things, and assigns the app a trust score. As many scammers buy fake ratings, it’s fairly straightforward to locate potential scams by comparing an app’s overall star rating to a rating calculated only from written reviews.


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