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Norwegian club Tromsø releases ‘first kit in history with a QR code’ to highlight issues surrounding 2022 World Cup in Qatar

It’s a football uniform with a difference — it has a QR code which, when scanned, will direct users to a web page to learn more about the issues of sportswashing and alleged human rights abuses that surround the 2022 World Cup in Qatar.

The kit, which incorporates the QR code and the colors of the Qatari flag, is being released by Norwegian club Tromsø.

On its website, Tromsø said the uniform is the “first kit in history with a QR code.”

The team will wear the kit at home on Sunday for their last game of the season against Viking FC, Tromsø’s managing director Øyvind Alapnes told WEBICNEWS.

“We feel it is our duty to speak out. If we don’t speak out with a loud voice for those who aren’t heard, then who will do it?” added Alapnes.

“Many people in football are seduced by money and just close their eyes to where the money comes from.

“Therefore, many don’t risk standing up for something. We must dare to ask ourselves: Is it OK that someone dies in order for ‘my team’ to be successful?”

The QR code kit is a collaboration with human rights organization Amnesty International and Malcolm Bidali, a former migrant worker arrested in Qatar for blogging about conditions in the country.

“Qatar should not succeed in sportswashing,” John Peder Egenæs, secretary general of Amnesty Norway said in a statement.

“Brand new stadiums with huge floodlights and beautiful goals must not dazzle us so that we don’t see what happens in the shadows,” Egenæs added.

With less than a year to go before the start of the 2022 World Cup, questions surrounding host nation Qatar’s handling of humanitarian issues show few signs of abating — including those concerning the state’s anti-homosexuality laws and its treatment of migrant workers involved in constructing World Cup stadiums.

FIFA and Qatar’s Ministry Of Administrative Development, Labour and Social Affairs did not immediately respond to WEBICNEWS’s request for comment.

Tromsø in February proposed a boycott of the 2022 FIFA World Cup to the Norwegian Football Federation, while a number of national teams, including Denmark, Germany and Norway, have already highlighted human rights issues ahead of the tournament

Denmark is the latest to do so after announcing that two kit sponsors will give up branding space on the players’ training kit in place of messages highlighting human rights issues in Qatar.

The country’s football union has also said that it will minimize the number of trips to Qatar to avoid promoting events around the World Cup.


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